August, in one line
Lead volume is up and the cost per booked call came down for the third month
running. The one thing worth your attention is at the bottom.
| Metric | August | vs July |
|---|
| Leads | 412 | +31% |
| Booked calls | 68 | +18% |
| Cost per booked call | $41.20 | −12% |
| Listings live | 2 | — |
What we changed
Retargeting moved off the broad audience and onto the two ZIP codes that
produced every booked call in July. That is most of the cost improvement.
Next month we test the same cut on the commercial list.
The full breakdown, by channel and by day, is in the live report.
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