Opscend · email · approval preview
Four branded frames, one per alias. Each is a finished frame around a single empty well: an agent writes the body and nothing else, and the email arrives branded with no work. Nothing below has been sent. Approve a shell and it becomes the frame for every email that alias ever sends.
Three things are missing, and none of them are design.
Shell
reports@opscend.net
A client receiving their reporting. Relationship content.
A report is read, not conversed with. Compact masthead so the numbers start above the fold, a docket band that answers which client, which period before the first word, and a well that styles tables because reporting arrives as rows.
What you fill
{{client}} | required |
{{period}} | required |
{{preheader}} | optional |
{{reportUrl}} | optional |
{{ctaLabel}} | optional |
{{manageUrl}} | optional |
{{{emailBody}}} | the well |
Files
Shell
hello@opscend.net
A person. Outreach, onboarding, a reply. Commercial email.
A letter, so it opens like one. The full centred lockup earns its space because the first thing a stranger needs is who is writing. It signs off with a named human — mail from hello@ that nobody signed is mail from a company, which is exactly what this alias exists to avoid. The only one of the three that is commercial email.
What you fill
{{signerName}} | required |
{{signerTitle}} | required |
{{postalAddress}} | required |
{{unsubscribeUrl}} | required |
{{preheader}} | optional |
{{{emailBody}}} | the well |
Files
Shell
marcel@opscend.net
Marcel, personally. One person, always. No masthead — the name is already on the envelope.
The only shell with no masthead at all, and that is the design. The other three announce a sender; this one has a person's name on the envelope already, so a wordmark would be the second time you were told — and a 44px lockup above a note that opens "Aaron, quick thought" is the exact tell that a machine wrote it. The copy starts at the top of the sheet. The brand appears once, as an 8px acid square beside the signature. It is two things in law: correspondence (a reply, someone he knows — no opt-out, because an unsubscribe link on a reply tells a person they were on a list) and outreach (a stranger — CAN-SPAM in full). The renderer will not guess: purpose is required and the wrong combination throws.
What you fill
{{purpose}} | required |
{{preheader}} | optional |
{{postalAddress}} | optional |
{{unsubscribeUrl}} | optional |
{{{emailBody}}} | the well |
Files
Shell
no-reply@opscend.net
A machine talking to a person. Transactional.
Scanned, not read. One-line masthead, the event named above the body, a first-class block for a one-time code, tables styled for alerts and receipts, and no marketing chrome at all. The foot admits the mailbox does not read and points at hello@.
What you fill
{{preheader}} | optional |
{{eventLabel}} | optional |
{{code}} | optional |
{{ctaUrl}} | optional |
{{ctaLabel}} | optional |
{{{emailBody}}} | the well |
Files